CHO&CO - a private chocolate workshop with delivery service across Moscow
Project Description
CHO&CO is a private chocolate workshop that offers unique handmade sweets with delivery across Moscow. The company faced the challenge of entering the market with a limited budget and the need to start earning even before the project was completed. The main goal is to build stable lead generation systems on a minimal budget.
Achieved
The transition to the online space allowed Sho&Co to expand its target audience and increase sales. Thanks to a quality website and an effective lead generation system, the company was able to attract more potential customers and increase its profit. All this was made possible thanks to a competent strategy and quality development.
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<$1200advertising budget
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>200applications in the first month
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<$5cost per lead
Analysis and Planning
At this stage, we conduct a detailed market analysis, study competitors, and the needs of the target audience. We use analytics methods and marketing research to get a complete picture of the market and determine the most effective promotion strategies. This allows us to create the most effective strategy that will meet the requirements of the business and the needs of the target audience.
Achieved
Thanks to a deep market analysis and understanding of the needs of the target audience, we were able to develop a strategy that led to an increase in sales and conversion. We gained a complete understanding of the market, which allowed us to create a unique offer that distinguished us from competitors and attracted more customers.
>12
marketing hypotheses developed
4,8%
conversion
Website Development
We develop a unique design and functionality of the site, taking into account all the needs and features of the business. Our team of UX/UI design experts creates an intuitive and attractive interface that helps increase conversion and improve user experience. We also integrate the site with CRM and other internal systems for business process automation and increased work efficiency.
Achieved
Thanks to the quality design and functionality of the site, we were able to increase conversion and improve user experience. Integration with CRM and other internal systems allowed for business process automation, which led to cost reduction and increased work efficiency.
-20%
reduction in operational costs
<40%
bounce rate on the website
Setting up advertising campaigns
At this stage, we set up advertising campaigns in line with the strategy we've developed for you. We engage various promotion channels, including pay-per-click and targeted advertising, SEO, email marketing, and social media. We also conduct A/B testing and optimize your ad campaigns to ensure peak efficiency.
Received
At this stage, we set up advertising campaigns in accordance with the developed strategy. We use various promotion channels, including contextual and targeted advertising, SEO, email marketing, and social networks. We also conduct A/B testing and optimization of advertising campaigns to achieve maximum efficiency.
Achieved: Thanks to effective advertising campaigns, we were able to attract a large number of target users to the site and increase sales. A/B testing and optimization of advertising campaigns allowed us to increase ROI and reduce the cost of attracting customers.
>10
marketing hypotheses tested
>250%
ROI
Analysis of results and optimization
After the project launch, we conduct an analysis of the results and optimization of the site's work. We analyze user behavior on the site, conversion, ROI, and other key indicators. Based on these data, we make adjustments in the work of the site and advertising campaigns to increase efficiency.
Achieved
The analysis of the results allowed us to identify weak points and optimize the work of the site and advertising campaigns. This led to an increase in conversion, increased sales, and increased overall business efficiency.
+2.7%
conversion growth
4.7%
reduction in cost per lead
Support and scaling of the project
After the successful launch and optimization, we continue to support and scale the project. We monitor the performance, make necessary adjustments, and explore new opportunities for growth. Our goal is to ensure the stable operation and growth of the business.
Achieved
As a result of our work, CHO&CO received a stable source of leads, increased sales and profit. Thanks to deep integration with CRM and the warehouse, the site saves the time and resources of several sales and technical support staff. In addition, the site is capable of withstanding high loads, ensuring stable operation even during peak periods.
Clean UX Design
1. Design kit
2. Corporate identity
3. The highest possible usability
4. Tesla-grade UI/UX
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