Development of a customer attraction system for the online hypermarket "E-stado"
Task
The company "E-stado" implements systems for monitoring the condition of cows in Russia and Belarus. They approached us with the aim of attracting customers for their new niche product. The average check is 2000 euros. Our task was to develop an attraction system that would present the product, convey its advantages, and attract customers throughout Russia.
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<10$maximum cost per application
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+17%increase in product value
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+200%project payback
Marketing analysis and advertising strategy
We started with an analysis of target audiences in the cow care segment and chose tools and points of contact with the audience, identified advertising channels. We conducted an analysis of demand and selection of keywords for promotion, formed a unique selling proposition (USP) and analyzed competitors and their promotion tools.
>30
competitors studied
>25
marketing hypotheses developed
Development of a website prototype and modal windows
At this stage, we developed a website prototype, taking into account all the data obtained at the previous stage. We formed offers to convey benefits from the first screen and developed a structure for easy viewing of the site. We thought out the user's path on the site and designed elements to capture contacts in different parts of the site.
>15
offers and UTP options
<40%
bounce rate on the website
UI/UX design
At this stage, we developed an attractive and intuitive design for the site that would meet the needs of our target audience.
4
design concepts
<40%
bounce rate on the website
Technical implementation
We assembled the site using Zero-block technology on Tilda, adapted it for mobile devices and tablets. We connected analytics systems and set up goals to track conversions. We also connected an online chat for feedback.
>30
applications per month
5
adaptive formats
Promotion
We set up advertising in the Yandex Advertising Network (YAN), conducted A/B testing of ads, prepared creatives in the corporate style and selected interests and keywords for promotion. We also set up retargeting campaigns.
Results
As a result of our work, we attracted 54 applications in 1 month with a sales potential of 100,000+ euros. The site conversion was 3%. Thanks to our work, the company "E-stado" was able to scale to 4 countries in 3 years.
Clean UX Design
1. Design kit
2. Corporate identity
3. The highest possible usability
4. Tesla-grade UI/UX
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