Developing a Customer Acquisition System for the Online Hypermarket 21vek.by with the Aim of Increasing Conversion and Reducing Order Cost
Solution
We developed a comprehensive approach that includes deep marketing analysis, the creation of a bundle of three websites to capture different target audience segments, the development and implementation of an advertising strategy, and the use of modern technologies for attracting and retaining customers.
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3sites for collecting applications
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10879target visits in 1 month
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>50%conversion of quality leads
Marketing Analysis and Strategy
Tasks:
● Analysis of target audiences in the door buying segment.
● Development of an advertising strategy: selection of tools and points of contact with the audience, determination of advertising channels.
● Analysis of demand and selection of keywords for promotion.
● Formation of a Unique Selling Proposition (USP) and three offer options.
● Analysis of competitors and their promotion tools.
Solution:
We conducted a deep analysis of target audiences in the door buying segment, which allowed us to identify key target audience segments that may be interested in using our product. For each of these segments, we developed an individual advertising strategy, as well as a list of features that need to be added to the product to meet their needs.
● Analysis of target audiences in the door buying segment.
● Development of an advertising strategy: selection of tools and points of contact with the audience, determination of advertising channels.
● Analysis of demand and selection of keywords for promotion.
● Formation of a Unique Selling Proposition (USP) and three offer options.
● Analysis of competitors and their promotion tools.
Solution:
We conducted a deep analysis of target audiences in the door buying segment, which allowed us to identify key target audience segments that may be interested in using our product. For each of these segments, we developed an individual advertising strategy, as well as a list of features that need to be added to the product to meet their needs.
6,2%
Conversion
> 20
marketing hypotheses for 3 target audience segments
Development of Website Prototypes According to the Strategy
Tasks:
● Develop prototypes for three screen sites for entrance doors, interior doors, and a general site.
● Create a main Landing Page with a catalog and segmentation for entrance and interior doors.
● Embed quiz sites for door selection.
● Develop a selling UI/UX design in the corporate style.
Solution:
We developed prototypes for three screen sites, each of which was aimed at a specific target audience segment. The main Landing Page was developed taking into account all target audience segments and included a catalog and segmentation for entrance and interior doors. For user convenience, quiz sites were embedded for door selection.
● Develop prototypes for three screen sites for entrance doors, interior doors, and a general site.
● Create a main Landing Page with a catalog and segmentation for entrance and interior doors.
● Embed quiz sites for door selection.
● Develop a selling UI/UX design in the corporate style.
Solution:
We developed prototypes for three screen sites, each of which was aimed at a specific target audience segment. The main Landing Page was developed taking into account all target audience segments and included a catalog and segmentation for entrance and interior doors. For user convenience, quiz sites were embedded for door selection.
7+
landing page concepts were developed
>5
offers and UTP options
UI/UX Design
Tasks:
● Develop an attractive and user-friendly design for the sites.
Solution:
We developed an attractive and user-friendly design for the sites, which was aimed at maximum satisfaction of user needs and increasing conversion.
● Develop an attractive and user-friendly design for the sites.
Solution:
We developed an attractive and user-friendly design for the sites, which was aimed at maximum satisfaction of user needs and increasing conversion.
4
design options
<40%
bounce rate
Technical Implementation
Tasks:
● Assembly in Zero-block on the Tilda constructor for quick launch.
● Adaptation for mobiles and tablets.
● Connection of analytics systems.
● Setting up feedback forms.
Solution:
We assembled the sites in Zero-block on the Tilda constructor for quick launch, adapted them for mobiles and tablets. We connected analytics systems to track the effectiveness of advertising campaigns and set up feedback forms for user convenience.
● Assembly in Zero-block on the Tilda constructor for quick launch.
● Adaptation for mobiles and tablets.
● Connection of analytics systems.
● Setting up feedback forms.
Solution:
We assembled the sites in Zero-block on the Tilda constructor for quick launch, adapted them for mobiles and tablets. We connected analytics systems to track the effectiveness of advertising campaigns and set up feedback forms for user convenience.
5
formats of adaptability
4 days
technical implementation period
Testing, Launch, and Results
Tasks:
● Conduct site testing.
● Launch the sites and start attracting traffic.
● Evaluate the results and make the necessary adjustments based on data analysis.
● Conduct site testing.
● Launch the sites and start attracting traffic.
● Evaluate the results and make the necessary adjustments based on data analysis.
Solution
We conducted thorough testing of the sites, launched them, and started attracting traffic. We conducted data analysis and made the necessary adjustments. As a result, we managed to achieve record sales in the season with the same advertising campaign budget.
Clean UX Design
1. Design kit
2. Corporate identity
3. The highest possible usability
4. Tesla-grade UI/UX
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