Creating an integrated ecosystem for mining equipment: online store, hosting, and service center
Task
The client faced several difficulties. Firstly, it was challenging to integrate internal services and the website with the Opencart online store. Secondly, there were risks associated with deteriorating protection due to the merging of various systems, such as website management systems, warehouse, and accounting. Thirdly, the client wanted to increase sales and optimize work processes, reducing the load on the sales department and technical support.
Result
The website showed excellent conversion rates - up to 5.7%, significantly exceeding the average market rate of 2-3%. Thanks to deep integration with CRM and the warehouse, the website saves time and resources of several sales department and technical support employees. Moreover, the site can withstand high loads, ensuring stable operation even during peak periods.
A comprehensive solution for miners
We’ve developed a comprehensive solution that includes an online store for mining equipment, hosting for ASIC miners and a service center.
All these elements were integrated with CRM and the warehouse, providing deep business process automation.
To address integration and security issues, we built the entire system on the basis of internal Opencart tokens. This allowed us to ensure data security and simplify the integration process.
Furthermore, we conducted additional work to protect hosting users, which involved integration into the Opencart admin panel.
The website was designed with an emphasis on increasing conversions and sales. We created several independent landing pages, each targeting its audience and objectives.
Moreover, we developed an ASIC miner monitoring system and provided the option for remote purchase or rental of miners.
As a result of our efforts, the website not only withstands substantial loads but also saves on the salaries of several sales and support staff. Thanks to deep integration with CRM and the warehouse, the website facilitates efficient business process management and enhances overall business efficiency.
All these elements were integrated with CRM and the warehouse, providing deep business process automation.
To address integration and security issues, we built the entire system on the basis of internal Opencart tokens. This allowed us to ensure data security and simplify the integration process.
Furthermore, we conducted additional work to protect hosting users, which involved integration into the Opencart admin panel.
The website was designed with an emphasis on increasing conversions and sales. We created several independent landing pages, each targeting its audience and objectives.
Moreover, we developed an ASIC miner monitoring system and provided the option for remote purchase or rental of miners.
As a result of our efforts, the website not only withstands substantial loads but also saves on the salaries of several sales and support staff. Thanks to deep integration with CRM and the warehouse, the website facilitates efficient business process management and enhances overall business efficiency.
-
+1.3%to the conversion compared to the top competitor
-
-26%refusals after redoing content, articles, and website navigation
-
2workers saved due to automation
Marketing analysis and strategy
Tasks:
● Conduct a deep analysis of the mining equipment market and the needs of the target audience.
● Develop a promotion strategy that will increase sales and conversion.
● Create attractive and effective offers and texts for the website.
Solution:
We conducted a detailed analysis of the market and the needs of the target audience, which allowed us to develop an effective promotion strategy. We created attractive and convincing offers and texts that helped increase conversion and sales. This led to an increase in revenue and a decrease in customer acquisition costs.
● Conduct a deep analysis of the mining equipment market and the needs of the target audience.
● Develop a promotion strategy that will increase sales and conversion.
● Create attractive and effective offers and texts for the website.
Solution:
We conducted a detailed analysis of the market and the needs of the target audience, which allowed us to develop an effective promotion strategy. We created attractive and convincing offers and texts that helped increase conversion and sales. This led to an increase in revenue and a decrease in customer acquisition costs.
+1.3%
Conversion compared to the best competitor
-26%
refusals due to proper audience work
UI/UX Design
Tasks:
● Create an intuitive and attractive website design.
● Improve behavioral factors on the site to increase user dwell time and conversion.
Solution:
We developed a website design that not only looks attractive but is also intuitive for users. This helped increase user dwell time on the site and improve conversion. As a result, the client was able to increase sales and income.
● Create an intuitive and attractive website design.
● Improve behavioral factors on the site to increase user dwell time and conversion.
Solution:
We developed a website design that not only looks attractive but is also intuitive for users. This helped increase user dwell time on the site and improve conversion. As a result, the client was able to increase sales and income.
20+
design pages
3.5 min
average time on the site
Frontend development
Tasks:
● Develop a fast and reliable website frontend.
● Create a responsive design that will look good and work on all devices.
Solution:
We used modern web development technologies to create a fast and reliable website frontend. We also developed a responsive design that provides excellent user interaction on any device. This helped increase user satisfaction and conversion, which in turn led to an increase in sales and income.
● Develop a fast and reliable website frontend.
● Create a responsive design that will look good and work on all devices.
Solution:
We used modern web development technologies to create a fast and reliable website frontend. We also developed a responsive design that provides excellent user interaction on any device. This helped increase user satisfaction and conversion, which in turn led to an increase in sales and income.
+1.3%
conversion better than the main competitor
<40%
bounce rate on the website
Backend development
Tasks:
● Develop a reliable and secure website backend.
● Integrate the website with CRM and the warehouse.
Solution and profit:
We developed a reliable and secure website backend that ensures the stable operation of all functions. We also integrated the website with CRM and the warehouse, which allowed us to automate many business processes and reduce the load on the sales department and technical support. This led to a reduction in operating costs and an increase in business efficiency.
● Develop a reliable and secure website backend.
● Integrate the website with CRM and the warehouse.
Solution and profit:
We developed a reliable and secure website backend that ensures the stable operation of all functions. We also integrated the website with CRM and the warehouse, which allowed us to automate many business processes and reduce the load on the sales department and technical support. This led to a reduction in operating costs and an increase in business efficiency.
<20
total server requests for full page load
<2
seconds website loading time
Testing, launch, and getting results
Tasks:
● Conduct thorough testing of the website before launching it.
● Launch the website and start attracting traffic.
● Evaluate the results and make the necessary adjustments.
● Conduct thorough testing of the website before launching it.
● Launch the website and start attracting traffic.
● Evaluate the results and make the necessary adjustments.
Solution
We conducted thorough testing of the website before its launch to ensure that everything works flawlessly. After launching the website, we started attracting traffic and evaluating the results. Thanks to this, we were able to quickly make the necessary adjustments and increase the efficiency of the website. This led to an increase in sales and income.
Clean UX Design
1. Design kit
2. Corporate identity
3. The highest possible usability
4. Tesla-grade UI/UX
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