Development of a Corporate Portal for an Advertising Agency Based on MODX
Task
The client, an advertising agency, faced the need to create a corporate portal based on MODX. The portal had to be scalable, provide fast and high-quality operation, and implement more than 600 unique tasks specified in the technical specifications. The main requirements for the portal included a unique design that would make the site stand out among competitors, and an intuitive structure that is informative and convenient for users, as well as the application of all white methods of audience conversion from the site.
Result
The site showed excellent conversion rates - up to 5.7%, which significantly exceeds the average market indicator of 2-3%. Thanks to deep integration with CRM, the site provides a centralized place for all presentations, commercial offers, descriptions, instructions with deep integration into SEO. In addition, the site is capable of withstanding high loads, ensuring stable operation even during peak periods.
Solution
We developed a comprehensive solution that includes a corporate portal based on MODX with deep integration into the native core. All these elements were integrated with CRM, providing deep automation of business processes.
To solve the problem of integration and security, we built the entire system based on the internal mechanisms of MODX. This allowed us to ensure data security and simplify the process of managing such a voluminous site. In addition, we carried out additional work to protect portal users, related to integration into the MODX admin panel.
The site was developed with a view to increasing conversion and sales. We created several independent landing pages, each aimed at its target audience and tasks. In addition, we developed a monitoring system and provided the opportunity for remote purchase or rental of services. In addition to the main landing pages, a separate landing page, lead magnets and quizzes, as well as their offers, were developed for each traffic channel. Multi-headings were used throughout the site to improve site targeting.
As a result of our work, the site not only withstands huge loads but also provides a centralized place for all presentations, commercial offers, descriptions, instructions with deep integration into SEO. This ensures effective management of business processes and increases the overall efficiency of the business.
-
600+unique tasks
-
>1000simultaneous connections can be supported
-
-1,2 secreduced loading speed
Marketing Analysis and Strategy
Tasks:
● Conduct a deep analysis of the advertising agency market and the needs of the target audience.
● Develop a promotion strategy that will increase sales and conversion.
● Create attractive and effective offers and texts for the site.
Solution:
We conducted a detailed analysis of the market and the needs of the target audience, which allowed us to develop an effective promotion strategy. We created attractive and convincing offers and texts that helped increase conversion and sales. This led to an increase in income and a reduction in customer acquisition costs. We also implemented many gamification modules, separate offers for those leaving the site, a strict marketing strategy for working with each audience attraction channel.
● Conduct a deep analysis of the advertising agency market and the needs of the target audience.
● Develop a promotion strategy that will increase sales and conversion.
● Create attractive and effective offers and texts for the site.
Solution:
We conducted a detailed analysis of the market and the needs of the target audience, which allowed us to develop an effective promotion strategy. We created attractive and convincing offers and texts that helped increase conversion and sales. This led to an increase in income and a reduction in customer acquisition costs. We also implemented many gamification modules, separate offers for those leaving the site, a strict marketing strategy for working with each audience attraction channel.
5.7%
Conversion
> 30
types of advertising materials in the traffic system
UI/UX Design
Tasks:
● Create an intuitive and attractive site design.
● Improve behavioral factors on the site to increase user dwell time and conversion.
Solution:
We developed a site design that not only looks attractive but is also intuitively understandable for users. This helped increase the time users spend on the site and improve conversion. As a result, the client was able to increase sales and revenue.
● Create an intuitive and attractive site design.
● Improve behavioral factors on the site to increase user dwell time and conversion.
Solution:
We developed a site design that not only looks attractive but is also intuitively understandable for users. This helped increase the time users spend on the site and improve conversion. As a result, the client was able to increase sales and revenue.
30+
unique pages
3
design options
Frontend Development
Tasks:
● Develop a fast and reliable site frontend.
● Create an adaptive design that will look and work well on all devices.
Solution:
We used modern web development technologies to create a fast and reliable site frontend. We also developed an adaptive design that provides excellent user interaction on any device. This helped increase user satisfaction and conversion, which in turn led to an increase in sales and revenue. All images on the site are optimized, pages are encrypted, everything is compressed as much as possible. Thus, the performance of the front is higher than the native MODX theme.
● Develop a fast and reliable site frontend.
● Create an adaptive design that will look and work well on all devices.
Solution:
We used modern web development technologies to create a fast and reliable site frontend. We also developed an adaptive design that provides excellent user interaction on any device. This helped increase user satisfaction and conversion, which in turn led to an increase in sales and revenue. All images on the site are optimized, pages are encrypted, everything is compressed as much as possible. Thus, the performance of the front is higher than the native MODX theme.
5+
adaptive versions for different devices
<40%
bounce rate on the website
Backend Development
Tasks:
● Develop a reliable and secure site backend.
● Integrate the site with CRM.
Solution:
We developed a reliable and secure site backend that ensures stable operation of all functions. We also integrated the site with CRM, which allowed us to automate many business processes and reduce the load on the sales and technical support department. This led to a reduction in operating costs and an increase in business efficiency.
● Develop a reliable and secure site backend.
● Integrate the site with CRM.
Solution:
We developed a reliable and secure site backend that ensures stable operation of all functions. We also integrated the site with CRM, which allowed us to automate many business processes and reduce the load on the sales and technical support department. This led to a reduction in operating costs and an increase in business efficiency.
>12%+
reduction in operational costs
≈100%
of the time during which the site is available for users
Testing, Launch, and Results
Tasks:
● Conduct thorough testing of the site on the WVC (Web Vulnerability Control) platform and especially within the framework of MODX Revolution.
● Test advertising bundles and hypotheses to determine the most effective promotion strategies.
● Launch the site and start attracting traffic, taking into account the results of testing.
● Evaluate the results and make necessary adjustments based on data analysis.
● Conduct thorough testing of the site on the WVC (Web Vulnerability Control) platform and especially within the framework of MODX Revolution.
● Test advertising bundles and hypotheses to determine the most effective promotion strategies.
● Launch the site and start attracting traffic, taking into account the results of testing.
● Evaluate the results and make necessary adjustments based on data analysis.
Solution
We conducted thorough testing of the site on the WVC (Web Vulnerability Control) platform, especially paying attention to its compatibility with MODX Revolution. This allowed us to detect and eliminate potential vulnerabilities and errors, ensuring the security and stable operation of the site.
For testing advertising bundles and hypotheses, we used special analytics tools and conducted A/B tests. This allowed us to determine the most effective promotion strategies and adjust advertising campaigns to achieve optimal results.
After successful testing and adjustments, we launched the site and started attracting traffic. We used various attraction channels, including contextual advertising, social networks, SEO, and other marketing tools.
We evaluated the results of promoting the site, analyzed the data, and conducted regular reviews. Based on the obtained data, we made necessary adjustments to advertising bundles and hypotheses to increase the effectiveness of the site. This led to an increase in sales and revenue thanks to the optimization of promotion strategies.
Thus, our approach to testing the site on the WVC platform and analyzing advertising bundles and hypotheses allowed us to create an effective promotion strategy, increase conversion, and achieve significant sales and revenue growth for the ADS24 advertising agency.
For testing advertising bundles and hypotheses, we used special analytics tools and conducted A/B tests. This allowed us to determine the most effective promotion strategies and adjust advertising campaigns to achieve optimal results.
After successful testing and adjustments, we launched the site and started attracting traffic. We used various attraction channels, including contextual advertising, social networks, SEO, and other marketing tools.
We evaluated the results of promoting the site, analyzed the data, and conducted regular reviews. Based on the obtained data, we made necessary adjustments to advertising bundles and hypotheses to increase the effectiveness of the site. This led to an increase in sales and revenue thanks to the optimization of promotion strategies.
Thus, our approach to testing the site on the WVC platform and analyzing advertising bundles and hypotheses allowed us to create an effective promotion strategy, increase conversion, and achieve significant sales and revenue growth for the ADS24 advertising agency.
Clean UX Design
1. Design kit
2. Corporate identity
3. The highest possible usability
4. Tesla-grade UI/UX
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