Creating the "9-9" TWS headphone brand in a highly competitive environment, reaching the top in sales in a month!
Solution
We developed a comprehensive approach that includes a deep market analysis, creation of a unique brand, development and implementation of a marketing strategy, as well as the use of modern technologies to attract and retain customers.
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3months implementation period
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20marketing materials developed
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>45%increase in product value
Marketing Analysis and Strategy
Tasks:
● Identify the target audience.
● Develop methods of interaction with the target audience.
● Formulate a list of key features that will allow the application to outperform traditional legal consultants.
● Conduct demand analysis and select keywords for promotion.
● Formulate a unique selling proposition (USP) and advertising strategies.
Solution:
We conducted a thorough analysis of the TWS headphone market, which allowed us to identify key segments of the target audience that may be interested in using our product. For each of these segments, we developed an individual advertising strategy and a list of features that need to be added to the product to meet their needs.
● Identify the target audience.
● Develop methods of interaction with the target audience.
● Formulate a list of key features that will allow the application to outperform traditional legal consultants.
● Conduct demand analysis and select keywords for promotion.
● Formulate a unique selling proposition (USP) and advertising strategies.
Solution:
We conducted a thorough analysis of the TWS headphone market, which allowed us to identify key segments of the target audience that may be interested in using our product. For each of these segments, we developed an individual advertising strategy and a list of features that need to be added to the product to meet their needs.
>20
marketing hypotheses put forward
>30
competitors analyzed
Brand and Design Development
Tasks:
● Develop a unique brand name and logo.
● Create packaging design, marketing and design kit, brand identity.
● Develop and implement a brand marketing strategy.
Solution:
We developed a unique brand name and logo for "9-9", which visually resemble headphones. The packaging design, marketing and design kit, brand identity were developed considering the target audience and key product features. The brand marketing strategy was successfully implemented and started attracting the first customers.
● Develop a unique brand name and logo.
● Create packaging design, marketing and design kit, brand identity.
● Develop and implement a brand marketing strategy.
Solution:
We developed a unique brand name and logo for "9-9", which visually resemble headphones. The packaging design, marketing and design kit, brand identity were developed considering the target audience and key product features. The brand marketing strategy was successfully implemented and started attracting the first customers.
4
design concepts
10+
naming options
Development and Implementation of Lead Generation System
Tasks:
● Create a lead generation system consisting of a bundle of websites and landing pages with lead magnets.
● Develop and implement a customer relationship management (CRM) system for effective customer interaction.
Solution:
We developed a lead generation system that includes several websites and landing pages with lead magnets. This allowed us to attract more potential customers and increase sales. A customer relationship management (CRM) system was developed and implemented for effective customer interaction.
● Create a lead generation system consisting of a bundle of websites and landing pages with lead magnets.
● Develop and implement a customer relationship management (CRM) system for effective customer interaction.
Solution:
We developed a lead generation system that includes several websites and landing pages with lead magnets. This allowed us to attract more potential customers and increase sales. A customer relationship management (CRM) system was developed and implemented for effective customer interaction.
>10
pages for collecting applications
>350
leads in the first month of launch
Promotion and Advertising
Tasks:
● Setting up ads in Yandex and Google.
● A/B testing of ads.
● Drawing up creatives in the brand style.
● Selection of interests and keywords for promotion.
● Exclusion of irrelevant platforms for advertising.
Solution:
We set up contextual advertising in Google and Yandex, conducted A/B testing of ads, and drew up creatives in the brand style. We selected interests and keywords for promotion, and excluded irrelevant platforms for advertising.
● Setting up ads in Yandex and Google.
● A/B testing of ads.
● Drawing up creatives in the brand style.
● Selection of interests and keywords for promotion.
● Exclusion of irrelevant platforms for advertising.
Solution:
We set up contextual advertising in Google and Yandex, conducted A/B testing of ads, and drew up creatives in the brand style. We selected interests and keywords for promotion, and excluded irrelevant platforms for advertising.
>15
hypotheses tested
<$7.9
cost per lead
Testing, Launch and Results
Tasks:
● Test the website and application.
● Launch the website and application and start attracting traffic.
● Evaluate results and make necessary adjustments based on data analysis.
● Test the website and application.
● Launch the website and application and start attracting traffic.
● Evaluate results and make necessary adjustments based on data analysis.
Solution
We conducted thorough testing of the website and application, launched them and started attracting traffic. We analyzed data and made necessary adjustments. As a result, we managed to reach the top in sales within a month on the Onliner platform.
Clean UX Design
1. Design kit
2. Corporate identity
3. The highest possible usability
4. Tesla-grade UI/UX
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